Income Statement (NIELSEN)

Netflix's new homepage will move search categories to the top of the page.Netflix

• Netflix is making big updates to its homepage to improve engagement and cut down on decision fatigue.
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Off-screen menus, often represented in their most common form as the hamburger menu, have become a staple of modern user interface (UI) design. However, their implementation and effectiveness are not… [+7610 chars]...

A State Farm sponsorship enabled Hartbeat to greenlight the YouTube show "Caddie and the Kid."Hartbeat via YouTube

• YouTube described how it's using cultural sponsorships to attract advertise… [+4622 chars]...
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EXCLUSIVE: Natasha Lyonne‘s Charlie Cale is back on the case in Season 2 of Peacock‘s Poker Face, which made a promising return to the streamer earlier this month, per preliminary Nielsen data. Seas… [+1701 chars]...

HBO's "The Last of Us" with Pedro Pascal and Kaitlyn Dever is one of the biggest shows on TV.Liane Hentscher/HBO

• The streaming wars aren't the same cutthroat competition they used to be.Read more

The Last of Usis creeping up the Nielsenstreaming charts thanks to the debut of Season 2, but YouSeason 5 was the big winner for April 21 to 27, soaring to No. 1 upon its return to Netflix with nearl… [+2528 chars]...