One of the most powerful but least used aspects of social media is its ability to turn customers into community. Todays master has a lot to say about how social, community, and customer marketing al… [+5506 chars]...
Read moreThe emotional toll of job searching is real. Jeffrey Hazelwood/CNET Since getting laid off from a tech marketing role last November, Stephanie Wandell has applied to hundreds of jobs. She's heard … [+14577 chars]...
Read moreFrom left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.Alyssa Powell/BI CMOs have a tough job.They have to show business results by capitalizing on trends and reaching n… [+38939 chars]...
Read moreRight now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new… [+17378 chars]...
Read moreNational parks, gay country music and thirst traps have a lot in common, at least on the internet. Hundreds of TikTok posts combining sexually explicit audio, comical memes and stunning views of na… [+8534 chars]...
Read moreHeather K. Stickler is the Chief Marketing Officer at Tidal Basin Group. getty In a world where a social media post can shift a stock price and a blog post can spark a global movement, the role of … [+6287 chars]...
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